Video watermarking for persistent and robust tracking of entertainment content (PARTEC)

The exploitation of film and video content on physical media, broadcast and Internet involves working with many large media files. The move to file-based workflows necessitates the copying and transfer of digital assets amongst many parties, but the detachment of assets and their metadata leads to issues of reliability, quality and security. This paper proposes a novel watermarking-based approach to deliver a unique solution to enable digital media assets to be maintained with their metadata persistently and robustly. Watermarking-based solution for entertainment content manifests new challenges, including maintaining high quality of the media content, robustness to compression and file format changes and synchronisation against scene editing. The proposed work addresses these challenges and demonstrates interoperability with an existing industrial software framework for media asset management (MAM) systems.