Researching Marketing Capabilities: Reflections from Academia

Metadata

Authors/Creators:	Morgan, NA
Copyright, Publisher and Additional Information:	© Academy of Marketing Science 2019. This is an author produced version of a paper published in AMS Review. Uploaded in accordance with the publisher's self-archiving policy.
Keywords:	Marketing capabilities; Capability building
Dates:	Accepted: 17 September 2019 Published (online): 25 November 2019 Published: December 2019
Institution:	The University of Leeds
Academic Units:	The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User:	Symplectic Publications
Date Deposited:	14 Oct 2019 15:48
Last Modified:	25 Jun 2023 22:00
Status:	Published
Publisher:	Springer
Identification Number:	https://doi.org/10.1007/s13162-019-00158-4

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