The Role of Hybrid Organizations in Scaling Social Innovations in Bottom‐of‐the‐Pyramid Markets: Insights from Microfinance in India

Vassallo, JP, Prabhu, JC, Banerjee, S orcid.org/0000-0001-5171-2612 et al. (1 more author) (2019) The Role of Hybrid Organizations in Scaling Social Innovations in Bottom‐of‐the‐Pyramid Markets: Insights from Microfinance in India. Journal of Product Innovation Management, 36 (6). pp. 744-763. ISSN 0737-6782

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2019 Product Development & Management Association. This is the peer reviewed version of the following article: Vassallo, J. P., Prabhu, J. C., Banerjee, S. and Voola, R. (2019), The Role of Hybrid Organizations in Scaling Social Innovations in Bottom‐of‐the‐Pyramid Markets: Insights from Microfinance in India. J Prod Innov Manag, 36: 744-763. doi:10.1111/jpim.12504, which has been published in final form at https://doi.org/10.1111/jpim.12504. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: social innovation; hybrid organizing; bottom‐of‐the‐pyramid markets
Dates:
  • Accepted: 14 August 2019
  • Published (online): 16 August 2019
  • Published: November 2019
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 15 Aug 2019 10:39
Last Modified: 16 Aug 2021 00:38
Status: Published
Publisher: Wiley
Identification Number: https://doi.org/10.1111/jpim.12504

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