The application of human resource management policies within the marketing organization: The impact on business and marketing strategy implementation

Olson, EM, Slater, SF, Hult, GTM et al. (1 more author) (2018) The application of human resource management policies within the marketing organization: The impact on business and marketing strategy implementation. Industrial Marketing Management, 69. pp. 62-73. ISSN 0019-8501

Abstract

Metadata

Authors/Creators:
  • Olson, EM
  • Slater, SF
  • Hult, GTM
  • Olson, KM
Copyright, Publisher and Additional Information: © 2018 Elsevier Inc. This is an author produced version of a paper published in Industrial Marketing Management. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Marketing strategy; Human resource management; Marketing strategy implementation; Strategy types; Performance
Dates:
  • Published: 7 February 2018
  • Accepted: 21 September 2017
  • Published (online): 7 February 2018
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 08 Feb 2019 16:02
Last Modified: 11 Feb 2019 11:41
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.indmarman.2018.01.029

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Embargoed until: 7 February 2020

Filename: IMM 2018.pdf

Licence: CC-BY-NC-ND 4.0

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