The allure of luxury brands’ social media activities: a uses and gratifications perspective

Athwal, N.K., Istanbulluoglu, D. and McCormack, S. (2018) The allure of luxury brands’ social media activities: a uses and gratifications perspective. Information Technology & People. ISSN 0959-3845

Abstract

Metadata

Authors/Creators:
  • Athwal, N.K.
  • Istanbulluoglu, D.
  • McCormack, S.
Copyright, Publisher and Additional Information: © 2018 Emerald Publishing Limited. This is an author produced version of a paper subsequently published in Information Technology and People. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Qualitative method; Social media; Consumer behaviour; E-marketing
Dates:
  • Accepted: 5 April 2018
  • Published (online): 23 August 2018
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 26 Oct 2018 13:09
Last Modified: 29 Oct 2018 10:10
Published Version: https://doi.org/10.1108/ITP-01-2018-0017
Status: Published online
Publisher: Emerald
Refereed: Yes
Identification Number: https://doi.org/10.1108/ITP-01-2018-0017

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