In search of tools for the use of country image (CI) in the brand

Suter, MB orcid.org/0000-0002-9396-1438, de Moura Engracia Giraldi, J, Borini, FM et al. (3 more authors) (2018) In search of tools for the use of country image (CI) in the brand. Journal of Brand Management, 25 (2). pp. 119-132. ISSN 1350-231X

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Copyright, Publisher and Additional Information: © 2017, Macmillan Publishers Ltd. This is a post-peer-review, pre-copyedit version of an article published in Journal of Brand Management. The final authenticated version is available online at: https://doi.org/10.1057/s41262-017-0062-4. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Country image; Branding strategy; Brand; Tools; Country of origin; Country image usage
Dates:
  • Published: March 2018
  • Accepted: 25 July 2017
  • Published (online): 3 August 2017
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 24 Sep 2018 15:15
Last Modified: 11 Mar 2019 11:45
Status: Published
Publisher: Palgrave Macmillan
Identification Number: https://doi.org/10.1057/s41262-017-0062-4

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