Co-constructing loyalty in an era of digital music fandom: An experiential-discursive perspective

Obiegbu, J., Larsen, G., Ellis, N. et al. (1 more author) (2019) Co-constructing loyalty in an era of digital music fandom: An experiential-discursive perspective. European Journal of Marketing. ISSN 0309-0566

Abstract

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Copyright, Publisher and Additional Information: © 2019 Emerald Publishing Limited. This is an author produced version of a paper subsequently published in European Journal of Marketing. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Brand loyalty; Fans; Music; Experiential loyalty; Discursive perspective; Fandom
Dates:
  • Accepted: 8 August 2018
  • Published (online): 20 February 2019
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 08 Aug 2018 12:07
Last Modified: 07 Mar 2019 10:04
Published Version: https://doi.org/10.1108/EJM-10-2017-0754
Status: Published online
Publisher: Emerald
Refereed: Yes
Identification Number: https://doi.org/10.1108/EJM-10-2017-0754

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