Insights for a post-Brexit era: marketing the UK as a study destination – an analysis of Arab, Chinese and Indian student choices

McLeay, F. orcid.org/0000-0002-5535-1591, Lichy, J. and Asaad, F. (2020) Insights for a post-Brexit era: marketing the UK as a study destination – an analysis of Arab, Chinese and Indian student choices. Journal of Strategic Marketing, 28 (2). pp. 161-175. ISSN 0965-254X

Abstract

Metadata

Authors/Creators:
Copyright, Publisher and Additional Information: © 2018 Informa UK Limited, trading as Taylor & Francis Group. This is an author produced version of a paper subsequently published in Journal of Strategic Marketing. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: International university selection; country-of-origin; international student recruitment
Dates:
  • Accepted: 22 June 2018
  • Published (online): 3 August 2018
  • Published: February 2020
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 08 Aug 2018 08:41
Last Modified: 25 Aug 2020 10:59
Status: Published
Publisher: Taylor & Francis
Refereed: Yes
Identification Number: https://doi.org/10.1080/0965254X.2018.1500625

Export

Statistics