Insights for a post-Brexit era: marketing the UK as a study destination – an analysis of Arab, Chinese and Indian student choices

McLeay, F. orcid.org/0000-0002-5535-1591, Lichy, J. and Asaad, F. (2018) Insights for a post-Brexit era: marketing the UK as a study destination – an analysis of Arab, Chinese and Indian student choices. Journal of Strategic Marketing. ISSN 0965-254X

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Copyright, Publisher and Additional Information: © 2018 Informa UK Limited, trading as Taylor & Francis Group. This is an author produced version of a paper subsequently published in Journal of Strategic Marketing. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: International university selection; country-of-origin; international student recruitment
Dates:
  • Accepted: 22 June 2018
  • Published (online): 3 August 2018
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 08 Aug 2018 08:41
Last Modified: 08 Aug 2018 11:06
Published Version: https://doi.org/10.1080/0965254X.2018.1500625
Status: Published online
Publisher: Taylor & Francis (Routledge)
Refereed: Yes
Identification Number: https://doi.org/10.1080/0965254X.2018.1500625

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