Analyzing users’ trust for online health rumors

Abstract

This paper analyzes users’ trust for online health rumors as a function of two factors: length and presence of image. Additionally, two types of rumors are studied: pipe-dream rumors that offer hope, and bogie rumors that instil fear. A total of 102 participants took part in a 2 (length: short or long) x 2 (presence of image: absent or present) x 2 (type: pipe-dream or bogie) within-participants experiment. A repeated-measures analysis of variance suggest that pipe-dream rumors are trusted when they are short and do not contain images whereas bogie rumors are trusted when they are long and contain images.

Metadata

Authors/Creators:	Chua, Alton Y.K. Banerjee, Snehasish https://orcid.org/0000-0001-6355-0470
Copyright, Publisher and Additional Information:	This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details
Dates:	Published: 2015
Institution:	The University of York
Academic Units:	The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User:	Pure (York)
Date Deposited:	13 Dec 2017 10:10
Last Modified:	06 Dec 2023 10:03
Status:	Published
Publisher:	Springer
Refereed:	No
Related URLs:	https://dr.ntu.edu.sg/bitstream/handle/1...

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Analyzing users’ trust for online health rumors

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