Country-of-Origin Image (COI) as a Country-Specific Advantage (CSA): scale development and validation of COI as a resource within the firm perspective

Sutter, Mariana orcid.org/0000-0002-9396-1438, Borini, Felipe, Floriani, Dinorá orcid.org/0000-0001-7898-284X et al. (2 more authors) (2018) Country-of-Origin Image (COI) as a Country-Specific Advantage (CSA): scale development and validation of COI as a resource within the firm perspective. Journal of Business Research. JBR_9676. ISSN 0148-2963

Abstract

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Authors/Creators:
Copyright, Publisher and Additional Information: © Elsevier, 2018. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy.
Keywords: Country-Specific-Advantage (CSA), Firm-Specific-Advantage (FSA), Country-Of-Origin-Image (COI), Home-Country, Measurement Scale, Resource.
Dates:
  • January 2018
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Dr Mariana Suter
Date Deposited: 18 Jan 2018 08:50
Last Modified: 01 Jul 2019 00:42
Status: Published online
Publisher: Elsevier
Refereed: Yes

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Licence: CC-BY-NC-ND 4.0

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