Visualising corporate brands: Towards a framework of brand‐mark expression

Marsden, JL (Cover date: Spring 2019) Visualising corporate brands: Towards a framework of brand‐mark expression. Journal of Brand Strategy, 7 (4). pp. 377-388. ISSN 2045-855X

Abstract

Metadata

Authors/Creators:
  • Marsden, JL
Copyright, Publisher and Additional Information: This article is protected by copyright. All rights reserved. This is an author produced version of article published in the Journal of Brand Strategy. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Brandmarks, corporate brand identity, visual identity, brand expression
Dates:
  • Published: April 2019
  • Accepted: 15 October 2018
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 04 Jan 2019 11:06
Last Modified: 01 Jul 2019 00:44
Published Version: https://www.ingentaconnect.com/content/hsp/jbs/201...
Status: Published
Publisher: Henry Stewart Publications

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