The role of individual colour preferences in consumer purchase decisions

Yu, L, Westland, S orcid.org/0000-0003-3480-4755, Li, Z et al. (3 more authors) (2017) The role of individual colour preferences in consumer purchase decisions. Color Research and Application. ISSN 0361-2317 (In Press)

Abstract

Metadata

Authors/Creators:
Keywords: colour preference; design; packaging; purchase decisions
Dates:
  • Accepted: 23 August 2017
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Performance, Visual Arts and Communications (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 31 Aug 2017 16:31
Last Modified: 31 Aug 2017 16:31
Status: In Press
Publisher: Wiley

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