The role of individual colour preferences in consumer purchase decisions

Yu, L, Westland, S orcid.org/0000-0003-3480-4755, Li, Z et al. (3 more authors) (2018) The role of individual colour preferences in consumer purchase decisions. Color Research and Application, 43 (2). pp. 258-267. ISSN 0361-2317

Abstract

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2017 Wiley Periodicals, Inc. This is the peer reviewed version of the following article: Yu L, Westland S, Li Z, Pan Q, Shin M-J, Won S. The role of individual colour preferences in consumer purchase decisions. Color Res Appl. 2017;00:1–10. https://doi.org/10.1002/col.22180 ; which has been published in final form at https://doi.org/10.1002/col.22180. This article may be used for non-commercial purposes in accordance with the Wiley Terms and Conditions for Self-Archiving.
Keywords: colour preference; design; packaging; purchase decisions
Dates:
  • Published: April 2018
  • Accepted: 24 August 2017
  • Published (online): 10 October 2017
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Performance, Visual Arts and Communications (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 31 Aug 2017 16:31
Last Modified: 10 Oct 2018 00:38
Status: Published
Publisher: Wiley
Identification Number: https://doi.org/10.1002/col.22180

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