Losing to Gain: Balancing Style and Texture in the Starbucks Logo

Aiello, G orcid.org/0000-0002-9636-1016 (2017) Losing to Gain: Balancing Style and Texture in the Starbucks Logo. In: Mosbæk Johannessen, C and Van Leeuwen, T, (eds.) The Materiality of Writing: A Trace Making Perspective. Routledge Studies in Multimodality . Routledge , London, UK , pp. 195-210. ISBN 9781138679726

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Copyright, Publisher and Additional Information: © 2018 Taylor & Francis. This is an Accepted Manuscript of a book chapter published by Routledge in The Materiality of Writing: A Trace Making Perspective on 18 Sep 2017, available online: http://www.routledge.com/9781138679726. Uploaded in accordance with the publisher's self-archiving policy.
Dates:
  • Published: 22 September 2017
  • Accepted: 9 March 2017
  • Published (online): 18 September 2017
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Performance, Visual Arts and Communications (Leeds) > School of Media & Communication (Leeds)
Funding Information:
FunderGrant number
EU - European Union277039
Depositing User: Symplectic Publications
Date Deposited: 19 Apr 2017 14:25
Last Modified: 07 Mar 2018 16:52
Published Version: https://www.routledge.com/9781138679726
Status: Published
Publisher: Routledge
Series Name: Routledge Studies in Multimodality

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Embargoed until: 18 March 2019

Filename: LosingToGain Chapter.pdf

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