Demand- and supply-side perspectives of city branding: A qualitative investigation

Hultman, M, Yeboah-Banin, AA and Formaniuk, L (2016) Demand- and supply-side perspectives of city branding: A qualitative investigation. Journal of Business Research, 69 (11). pp. 5153-5157. ISSN 0148-2963

Abstract

Metadata

Authors/Creators:
  • Hultman, M
  • Yeboah-Banin, AA
  • Formaniuk, L
Copyright, Publisher and Additional Information: © 2016 Elsevier Inc. All rights reserved. This is an author produced version of a paper published in Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Place branding; City branding; Brand vision; Case study; Focus group
Dates:
  • Accepted: 1 April 2016
  • Published (online): 4 May 2016
  • Published: November 2016
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 24 Jan 2017 09:26
Last Modified: 06 Nov 2017 12:15
Published Version: https://doi.org/10.1016/j.jbusres.2016.04.096
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.jbusres.2016.04.096

Export

Statistics