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Loyalty and longevity in audience listening: investigating experiences of attendance at a chamber music festival

Pitts, Stephanie E. and Spencer, Christopher P. (2008) Loyalty and longevity in audience listening: investigating experiences of attendance at a chamber music festival. Music and Letters, 89 (2). pp. 227-238. ISSN 0027-4224

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Abstract

There is currently much concern amongst arts organisations and their marketing departments that audiences for classical music are in decline, yet little research has so far investigated the experiences of long-term listeners for insight on audience development and retention. This paper presents a case study of the Music in the Round chamber music festival, conducted over a three year period which included the retirement of the host string quartet, the appointment of a new resident ensemble, and associated changes in audience attitudes and priorities. The interaction between individual listening and collective membership of an audience is discussed, and the potential considered for understanding classical concert-goers as ‘fans’ or ‘consumers’.

Item Type: Article
Keywords: chamber music, audiences, place attachment
Academic Units: The University of Sheffield > Faculty of Science (Sheffield) > Department of Psychology (Sheffield)
The University of Sheffield > Faculty of Arts and Humanities (Sheffield) > Department of Music (Sheffield)
Depositing User: Dr Stephanie Pitts
Date Deposited: 11 Jun 2010 15:17
Last Modified: 08 Feb 2013 17:00
Published Version: http://dx.doi.org/10.1093/ml/gcm084
Status: Published
Publisher: Oxford University Press
Refereed: Yes
Identification Number: 10.1093/ml/gcm084
URI: http://eprints.whiterose.ac.uk/id/eprint/10874

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