From arts marketing to audience enrichment: how digital engagement can deepen and democratize artistic exchange with audiences

Walmsley, BA orcid.org/0000-0002-4536-5180 (2016) From arts marketing to audience enrichment: how digital engagement can deepen and democratize artistic exchange with audiences. Poetics, 58. pp. 66-78. ISSN 0304-422X

Abstract

Metadata

Authors/Creators:
Copyright, Publisher and Additional Information: © 2016 The Author. Published by Elsevier B.V. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
Keywords: Audience engagement; Audience development; Arts marketing; Digital marketing; Arts management
Dates:
  • Published: October 2016
  • Accepted: 4 July 2016
  • Published (online): 19 July 2016
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Performance, Visual Arts and Communications (Leeds) > Performance and Cultural Industries (Leeds)
Funding Information:
FunderGrant number
NESTANo Ext Ref
Depositing User: Symplectic Publications
Date Deposited: 02 Aug 2016 10:31
Last Modified: 04 Jan 2017 11:43
Published Version: https://doi.org/10.1016/j.poetic.2016.07.001
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.poetic.2016.07.001

Download

Filename: From arts marketing to audience enrichment - published version Gold access.pdf

Share / Export

Statistics