Making Sense of Nanotechnology: The Homophilous/Heterophilous Marketer

Dean, A., Ellis, N. and Wells, V.K. orcid.org/0000-0003-1253-7297 (2016) Making Sense of Nanotechnology: The Homophilous/Heterophilous Marketer. In: The Academy of Marketing Conference 2016 Proceedings. Academy of Marketing Conference 2016: Radical Marketing, 4-7 July 2016, Newcastle Business School at Northumbria University. .

Abstract

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Copyright, Publisher and Additional Information: © 2016 The Academy of Marketing. Reproduced in accordance with the publisher's self-archiving policy.
Dates:
  • 2016
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 26 May 2017 12:14
Last Modified: 26 May 2017 12:14
Status: Published
Refereed: Yes

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